Logo and brand identity
Your business deserves a mark that isn't a template.
I design logos and full identity systems for American small businesses. Not a clip art badge with your name typed under it. A real mark, built to hold up on a truck door, a work shirt, a yard sign, and a phone screen.
You own every file when it's done. Source included.
Mark studies
Form studies from the sketchbook.
These are original construction studies, not client work. Every one is built on a geometric grid so it survives being shrunk to a shirt pocket or blown up to a trailer wrap. Client projects go here as they wrap.
Want to see how a mark gets built? Ask for the construction sheet when you reach out and I'll walk you through one.
What you get
Not one JPEG. The whole kit.
Most cheap logo jobs hand you a single image file and leave. Then the sign shop asks for a vector and you're stuck. Here is what actually ships.
The logo suite
Primary mark, a horizontal lockup for wide spaces, a stacked version, and a submark small enough for a favicon or a stamp.
Color and type system
Exact hex, CMYK, and Pantone values so your shirts, your truck, and your website are the same color. Plus the fonts to use and where.
A one page brand guide
Clear space, minimum size, what not to do. Short enough that you'll actually read it, and it saves arguments with whoever prints your stuff.
Every file format
SVG and EPS vectors for sign shops and wraps, PNG with transparency for the web, and a one color version for embroidery and stamps.
Real world mockups
See the mark on a work truck, a shirt, a business card, and a yard sign before you spend a dollar printing anything.
Full ownership
The mark is yours. Source files included, no license fee, no subscription, and nothing gets resold to another shop down the road.
Process
Four steps. No mystery.
You always know where the project is and what happens next.
We talk
Fifteen minutes. What you do, who hires you, what you want people to think when they pull up behind your truck.
Directions
You get a few distinct directions, not twenty near identical logos. Each one has a reason behind it that I'll explain.
Refine
Pick the direction you like and we sharpen it together. Weight, spacing, color, until it feels right on everything you use it on.
Handoff
Every file, the brand guide, the mockups, delivered in one folder. Text me a year later and I'll still have your source files.
Who it's for
Built for people who work with their hands.
Trades are the toughest test a logo can get. It has to read from across a parking lot, survive being cut out of vinyl, stitch clean onto a hat, and still look sharp at 32 pixels in a Google listing. Design that for a truck door and it works everywhere else by default.
If you're a shop owner who has been running on a logo somebody's cousin made in 2014, that's exactly the job I want.
- Masonry
- Concrete
- Roofing
- Carpentry
- Auto detailing
- Window tint
- HVAC
- Electrical
- Plumbing
- Landscaping
- Handyman
- Towing
- Barbershops
- Car audio
- Excavation
- Painting
- Fencing
- Pressure washing
- Auto repair
- Flooring
About
You work with me, not an account manager.
I'm Ghaith. I run Ghaith Designs and I draw every mark that leaves here myself. There is no team to get handed off to and no junior doing the actual work while my name sits on the invoice.
What that gets you is one person on the phone who knows your project, a straight answer about what will and will not hold up on a truck door, and the same guy a year from now when the sign shop needs a file you can't find.
Start a project
Tell me about the business.
Send over what you do and where you're based. I'll come back with a straight answer on whether I'm the right fit and what the project would look like.